BINNARI Privacy Policy
Effective date: September 25, 2026
Last updated: September 25, 2026
1. Who we are
This Privacy Policy explains how BINNARI ("BINNARI," "we," "us") collects, uses and shares personal information when you visit our website, contact us through our inquiry form, or communicate with us.
- Legal entity: BINNARI
- Privacy contact email: hello@binnari.ai
- Legal notices: legal@binnari.ai
Scope. This policy covers the BINNARI website and our communications with people who inquire about BINNARI (typically business owners and their staff).
When BINNARI helps a business customer ("Advertiser") promote its own products or services — for example, an Advertiser's ads, lead forms, and AI-assisted conversations with that Advertiser's prospective customers — the Advertiser decides why and how its prospects' information is used, and the Advertiser's own privacy notice applies to those prospects. BINNARI acts only as the Advertiser's service provider for that lead data and does not use it for BINNARI's own purposes. This Privacy Policy governs only information you give BINNARI directly (Section 2), not an Advertiser's end customers.
2. Information we collect
2.1 Information you give us through the inquiry form
| Category | Examples | Required? |
|---|---|---|
| Your goal | The result you chose (for example, "become known locally") | Required |
| Business information | Business or program name; what you offer | Required |
| Business context | Place you serve; who should care most | Optional |
| Materials you plan to prepare | Types only (for example, "photos," "short video"). No files are uploaded. | Optional |
| Contact details | An email address or a phone number | Required (one) |
| Your consent choices | The specific SMS, phone and/or email consent checkboxes you checked, and the exact wording and version you agreed to | Required / Optional per channel |
Please do not include sensitive information (such as health, financial account or government ID information) in the form. Please do not send passwords or identity documents.
2.2 Information collected automatically
- Language preference: the language you choose is stored in your own browser so the site can show it next time. It is not sent to us.
- Server and security logs: our hosting provider records technical data such as IP address, browser type, pages requested and time of request, for security and to keep the site working.
- Analytics and advertising technologies: as of this policy's effective date, the site uses no advertising pixels and no third-party ad tracking. If we add analytics or advertising pixels/tags, we will update this section and describe your choices before they go live.
2.3 Information from AI-assisted conversations
If you ask to be contacted and we reply through an AI-assisted chat, email or text message, we tell you at the start that you are communicating with an AI assistant, not a person.
- We keep the content of these conversations for as long as needed to respond to you and to keep a record of what was agreed (see Section 5 for specific periods).
- We do not use the content of your conversations to train any AI model — ours or a vendor's. Your conversation is used only to generate a reply to you and to hand off the resulting inquiry to the relevant business.
3. How we use information
We use personal information to:
- Respond to your inquiry and follow up using the contact details you provided.
- Prepare the promotion direction or membership information you asked about.
- Send marketing emails, calls or text messages only if you opted in to that channel (see Section 6), and only in the ways your specific consent describes (see our SMS Terms and the exact consent wording shown at signup).
- Operate, secure and fix the website and our services.
- Comply with law and enforce our terms.
We do not use your information to make decisions that produce legal or similarly significant effects about you.
4. How we share information
We share personal information only as described here:
- Service providers, under contracts that limit their use of it to providing services to us: website hosting; SMS/voice/email delivery (a registered messaging provider); AI processing (the language model that drafts replies); and, when payment features are active, a payment processor (BINNARI redirects to the processor's own hosted page and does not handle card data itself).
- Advertising and analytics partners, only if we deploy such tools and only as described in Section 2.2.
- Legal and safety: when required by law, or to protect the rights, property or safety of BINNARI, our users or others.
- Business transfers: as part of a merger, acquisition or sale of assets, subject to this policy.
We do not sell personal information and we do not share it for cross-context behavioral advertising. If we add advertising pixels or our size and activities grow to where additional state-law rights apply, we will update this section and provide any required opt-out mechanism before doing so.
We also confirm, specific to text-message consent: we do not share, sell or rent SMS consent data with unaffiliated third parties.
5. How long we keep information
- Consent records (what you agreed to, the exact wording version, and when): kept for at least 5 years.
- Opt-out (STOP) records: kept for at least 5 years so we can continue to honor your request even if you re-subscribe and opt out again later.
- Inquiry form information (Section 2.1): kept for as long as needed to respond and follow up, and in any case no longer than 24 months after your last contact with us, unless you ask us to keep it longer or law requires otherwise.
- AI-conversation content: kept for 12 months, or longer where required by law or a legal hold.
- Server and security logs: kept for as long as our hosting provider's standard retention period, for security purposes.
6. Your choices
- Email marketing: every marketing email includes an unsubscribe link. We honor requests within 10 business days.
- Text messages: reply STOP to any text to stop receiving texts from that sender immediately. Reply HELP for help — the HELP reply gives you that business's website or public contact address; it is an automated reply and does not promise a live person will respond.
- Calls: tell us during any call, or contact us using Section 10, and we will stop marketing calls.
- You may also withdraw any marketing consent at any time by contacting us at hello@binnari.ai. Withdrawing consent does not affect replies to an inquiry you made, unless you ask us to stop those too.
7. Your privacy rights
You may ask us to access, correct or delete personal information we hold about you by contacting us (Section 10). We will verify your request and respond within the time required by applicable law.
We continue to review which state privacy laws apply to BINNARI as our business grows. If you are a resident of California or another state and believe a specific law gives you additional rights, contact us and we will evaluate your request.
We will not discriminate against you for exercising your privacy rights.
8. Children
The BINNARI website and services are intended for adults, including business owners and parents who manage programs such as youth sports or martial arts classes. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, contact us and we will delete it.
Where an Advertiser's program serves children (for example, a children's martial arts class), our AI-assisted chat is directed only at the parent or guardian: the qualifying flow always asks first whether the person is a parent or guardian, and if not, does not continue to collect personal information and ends the conversation. We do not collect a child's age or birthdate as a standalone data point beyond what a parent volunteers in conversation, and we do not use characters, child-directed design, or tracking pixels on any children's-program page. If a lead states they are under 13, the AI ends the conversation immediately.
9. Security
We use reasonable administrative, technical and physical measures designed to protect personal information. No method of transmission or storage is completely secure. If a security incident affects your personal information in a way covered by Florida law, we will notify affected individuals within 30 days, and the Florida Attorney General within 30 days if more than 500 Florida residents are affected.
10. Contact us
Questions or requests about this policy or your information:
- Email: hello@binnari.ai
- Legal notices: legal@binnari.ai
11. Languages
This policy is offered in the same 10 languages as our product (English, Spanish, Korean, Brazilian Portuguese, Arabic, Simplified Chinese, Vietnamese, French, Tagalog and Hindi). The English version controls if translated versions differ.
12. Changes to this policy
We may update this policy. If we make material changes, we will post the updated policy with a new "Last updated" date and, where required, notify you or ask for your consent.